My passion for captivating product photography stems from years spent in New Product Development at renowned brands like Charles Worthington and Ruffians. I thrived on the creative process, from conceptualising the product's purpose and functionality to refining its design for maximum impact.
I'm fascinated by how packaging can be visually translated through the lens. Imagine: a Coke Zero can dripping with condensation, a bottle of Evian submerged underwater, or a men's fragrance nestled amongst its natural ingredients. These are just a few examples of how I push the boundaries of product photography, transforming ordinary objects into stunning visual narratives. My unique perspective and creative vision bring each product to life in a truly dramatic and unforgettable way.